The ongoing Covid-19 pandemic has caused many businesses to close down. The buying power of many has diminished because the financial onslaught by the current health crisis continues to mess with the economies of both developed and developing worlds alike. Thus, it wouldn’t be wrong to say that instead of thriving, many businesses have gone...

We live in interesting times. Don’t we? We now have the comfort of ordering food or a cab using our mobile phones or laptops. And for what it is worth, we are far from complaining. In this day and age, where one gets daily news and updates from social media, it is no wonder why...

Startups are prone to mistakes. There is no question about it. How the startups react to them, however, is a different ball game. Pakistan, like any other country, was quick to adapt to the startup culture which resulted in a cluster of companies that opened and shut within the first six months of their operations....

Pakistan continues to witness a boom in the number of creative agencies that are opening up on daily basis. Whilst setting up a creative agency in Pakistan isn’t difficult, the road gets bumpy when the agency has no clients to work with after a few months. But, to be fair to such companies, it is...